The name of the company and the brand, COSRX, is put together by adding up the “cos” component from the word “cosmetics” and the “RX” representation of medical prescription. [1] Therefore, “COSRX” represents a synthesis of cosmetics and medication, which is the central concept of the brand. It reminds the customers that all COSRX products are safe and gentle on all skin type, as if they are skincare products prescribed by dermatologists that contain medical ingredients. The motto of the company is “Expecting Tomorrow,” which manifests the company’s mission to deliver high performance cosmetics products to its customers to make them excited to see the positive change tomorrow. [7]
COSRX 